What is it?

A catalogue of the humans who are moving the earth. Some you may have heard of, many that didn’t make into your history books, and all whose contributions to the world as we know it are powerful and maybe invisible; women and men who are making the world better, who are doing courageous things in the name of human flourishing.

Why .rocks?

Because the domain was cheap. However, we are not above taking donations to chip in towards the $3000 “.com” domain. Also because LADY MAFIA, well, rocks, so we can live with it.

Why a mafia?

Violence and drug connotations aside, when you think of the word mafia you might associate it with a sense of mystique, an ubiquitous but unseen force, an invisible network of individuals, a powerful whole that is greater than the sum of its parts. A formal definition is hard to come by, as elusive as a mafia itself. Generally defined, a mafia is a closed group of people in a particular field, having a controlling influence.

The powerful force of femininity and of women in general is intangible but real. If Helen of Troy precipitated the Trojan war without so much as raising a finger, enough said.

The media has recently focused lots of attention on women, “women’s issues,” women in the work force, the deficit of women in tech fields, and almost glorifying women who have outstanding impact (you know, “for a girl”). The truth is, women have been rocking out for centuries. For one reason or another, they have been largely left out of history books, save for the token Marie Curies of each epoch that somehow make it in as the exception.

Women’s contributions have gone so undocumented and unnoticed that we are now supposed to believe that the days of great accomplishments by women represent a new chapter for humanity. Not so. Women have been the force behind scientific discoveries, the visionaries of art, the pioneers of literature, the first computer programmers, forensic scientists, and leaders of empires. They have been mothers and wives and spouses and friends and activists and even tyrants.

But the invisible, potent, and largely non-accredited impact they have had, even in the shadows, has a mafia-like quality that we want to celebrate. In the age of information, we think it’s important to document the contributions of people who we are deeming members of the LADY MAFIA: women and men who are making the world better, who are doing courageous things in the name of human flourishing, who embody the spirit of the invisible force of femininity that has upheld the virtue of humanity even in the darkest days of history.

We aren’t documenting “women engineers,” or “female leaders,” or “girls-who-xyz.” We simply intend to create a catalogue of the awesome ways that humans around us - many who happen to be women - inspire us in their everyday actions. Whether subtle or bold, they are fierce. They are agents of change. They are the LADY MAFIA.

The Design and Development of Lady Mafia


LadyMafia.Rocks was built by two full-stack developers, Gaby Ruiz-Funes and Sarah Bump.
The site is built with Jekyll, which is written in Ruby.
The CSS was written with both Sass and Handlebars.
It is being served by Github Pages, you can view the Github repository here.


The site was designed by Gaby Ruiz-Funes and Sarah Bump.
The site’s icons were built in Adobe Illustrator by Gaby Ruiz-Funes, unless otherwise noted.
The name of the font package is blackout and it is hosted by The League of Type. We appreciated the block style, as it gives a news-like feel, a sense of importance and urgency.
There is no use of pictures on the site, the only time you see pictures of the Mafia is a mug shot.
The individual colors for each post represent the spirit of that post.
The logo was designed by Gaby Ruiz-Funes to look like she is either wearing a hoodie or it is her hair,
left it up to the interpretation of the viewer.
Overall, the site is aiming to stay minimalist in order to play up the elusiveness that is a mafia.